Social Food 2013

The 2013 Social Food Report was an analysis of how food service brands on the High Street were using social media.

Studying nearly 100 brands in total over a period of 12 months, this report looked at digital service delivery and social media usage across Facebook, Twitter and LinkedIn as well as online customer service to gauge social engagement and outreach.

The aim of this study was to get under the skin of how social business design was developing and how it could create greater utility, quality of service, loyalty and repeat purchase for food brands.

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