Social Food 2013
The 2013 Social Food Report was an analysis of how food service brands on the High Street were using digital media.
Studying nearly 100 brands in total over a period of 12 months, this report looked at digital service delivery and social media usage across Facebook, Twitter and LinkedIn as well as online customer service, and gauged relative social engagement of each brand in the sector.
The aim of this study was to get under the skin of how digital business design was developing and how it could create greater operational efficiency, quality of service, loyalty and repeat purchase for food brands.
If you’re interested a copy of this report, please get in touch with us.