Social Charity 2011
The result of six months of study, the 2011 Social Charity report was our first in-depth sector report. It studied and identified the top 100 social charities ranked by strength of income, brand and social network performance across Facebook, Twitter, LinkedIn and YouTube as well as how charities were working digitally with their suporters.
The report identified the share of social attention and the social media activities of over 200 charities in total, mapping levels of digital engagement across 16 charity clusters – including health, cancer, animals, children, humanitarian and culture.
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