• Introducing Interaction Value 

    An indispensable new metric from Visceral Business, what it is and why it matters. If you’re looking across the workings of an organisation and thinking about the amount of money being spent on digital transformation, there’s a new means of analysis and a potent metric to add to your perspective. It’s Interaction Value. When companies interact […]


  • Do the fundamentals of change need looking at?

    If you’ve been working professionally for anything more than a few years, you’ll have noticed the rules of the game keep changing. Keeping up means taking multiple twists and turns and on several fronts… in a career, in the way we do business planning. Fundamental change is all-pervasive, from the basic assumptions we hold about […]


  • Getting under the skin of digital business

    Visceral Business is eight years old today. When it began, it was propelled by the point of view that technology was going to radically alter the way we model and develop business opportunities and the way we work. It was founded on the belief that networked media was going to fundamentally reshape how we organise, […]


  • Going beyond the limits of system design

    During the last two weeks, the Rio de Janeiro 2016 games successfully captured the world’s attention. Global interest was sustained across a high crescendo of Olympic activity. Apart from weirdly-coloured water, an unfortunate, not-entirely-well-recorded robbery and a Paralympic funding problem, the 2016 Olympics managed to go reasonably smoothly, avoiding mission-critical mishaps. But now, people are […]


  • From institutions to instruments

    (or why the established organisation ideal of old is dead). The idea behind the concept of ‘institution’ is a noble one. When we think of great institutions, we tend to think of revered bodies and how the protocols they establish act as the hallmarks of good practice. Institutions are stalwarts in the organised world. We […]


  • Data is the process

    A little backstory and some news. When I began Visceral Business in 2008, the aim was to distill and capture the shift from analogue to digital business, from industrial to the networked economy, and to help people grapple with digital transformation as a manageable and integrated endeavour along the way. We started off by identifying five main attributes – […]


  • Dealing with dynamic change

    The twists and turns of change have been making themselves felt quite dramatically across both public and commercial landscapes lately. ‘Expect 70% of the Fortune 500 to be disrupted’, AOL’s Global Head of Innovation, Jonathan Oliver, has said. The message he was delivering at the Marketing Innovation Summit in Singapore this week was, bluntly, ‘Innovate […]


  • Using data to make better decisions. Announcing the 2015 Connected Housing Study

    This year, the Connected Housing Study continues its work with Housing organisations across the UK to develop digitally-enabled business performance in Housing. As it turns out, we’re announcing the 2015 Connected Housing Study with the dust barely settled from conference season and questions on the table about Right to Buy and Housing devolution. Housing organisations […]


  • What does UK Housing’s Digital Leadership look like?

    Can digital leadership help the future development of Social Housing? That’s the question we wanted to discover the answer to by producing the Connected CEO Study, which is released today. Ahead of our Connected Housing 2015 initiative, what this study’s set out to do is to look at specifically whether Housing CEOs actively involved in communicating […]


  • About bricks and ‘going beyond’

    Last week I had the great pleasure of a road trip, firstly to Manchester where the HACT HSE Party and CIH Housing 2015 Events were running, then to Devon where it was my privilege to be one of the speakers at the inaugural Beyond The Smart City event put on at The Met Office by […]


  • Wanted: Better social design with data

    While the world still reels from the Napelese earthquake and its aftermath, one thought stands out to me about the value we can create for communities and environments when we design better with data. The earthquake in Nepal, which has been terrifying in its power, has also shown how much better a joined up world […]


  • On the comings and goings of a trailblazer. Why the Tesco story contains a lesson for every business.

    Tesco used to be a trailblazer of a business but today has posted a record £6.4 bn loss. How did this happen? The answer to this question is complex, but within it lies a simple story about the impact of digital business and how it’s blindsiding businesses in retail and beyond. Tesco’s heavy investment in […]


  • Connected Housing 2014

    We live in interesting times, with a General Election run-up ongoing, ‘one million waiting for social housing in marginal constituencies’ according to research from the Home Group, and ‘Right to buy’ plans knocking on the door of the Social Housing sector. This is the backdrop as we release the 2014 Connected Housing Study. This research, […]


  • Accelerating Housing for 2015

    Here’s a guest blog by Paul Taylor, Innovation coach at Bromford Lab, reflecting on the Accelerated Housing Day we had last month and what lies ahead for Housing for 2015.


  • Announcing the launch of the 2013 Social Charity Study

    How are charities evolving to meet the needs of their causes and challenges in a digitally networked world? Three years on from the first Visceral Business Social Charity study, we’re delighted to announce we’re beginning work on this year’s one. We’re inviting charities to take part in it to help discover the answers with us. […]


  • On visceral and visual identity

    At Interlagos in Brazil today, it’s the final Grand Prix of the 2011 Formula 1 season. It’s also twenty years since the incomparable Ayrton Senna won there in front of his home crowd. If you haven’t seen it, ‘Senna’ is a film I can highly recommend, a story of life, passion and purpose. The racing’s a metaphor, […]


  • Thoughts about play and engagement

    A very stimulating two-day conference was put together by Pat Kane and Escape Artists this week called ‘The Play’s The Thing’. To use his own words, Pat has spent years ‘researching, advocating and practising play as our enduring principle of possibility and optimism in the human condition. The aim of the conference was to explore a […]


  • Falling in love with the back of the product

    Few people in the modern industrialised world haven’t got something to thank Steve Jobs for. Some of his legacy is obvious, some of it goes much further than the products themselves and is less obvious. It’s about cultural narratives of empowerment that we’re only beginning to fully appreciate in reflection. Absence is often, sadly, a […]


  • Shopping the social media supermarket

    As any supermarketer will tell you, there’s a big shift involved in helping a consumer in from the point they see the banners outside the store – the media – to how they actually navigate through it and the nature of the user experience – the modeling. A lot of my career has been spent working […]


  • Being on Fire

    The phrase ‘being on fire’ talks about top flight moments ablaze with energy, and hints at the temporal nature of influence, how it is no longer as permanent as it used to be, the patchy nature of knowledge, and how innovation can be lumpy. Another phrase describes the true nature of talent, and it’s ‘everyone’s a […]


  • EU IQ and the attributes of a Visceral Business

    Many people seek to put their finger on the special sauce that makes a brand succeed, to try and find the Holy Grail as far as where all this wired up connectivity is headed. We think it comes down your brand’s EU IQ, the combination of Enjoyment and Usefulness, how well the brand’s proposition offers this and how […]


  • Taking content quality up a notch

    There’s a great deal written about content management. What really counts though isn’t what’s said, it’s what happens after, and how it makes you feel. What’s made a difference to your writing, or moved you in the writing of others? Ours our these. Say less and express more. Touch deep chords. Enable others and appreciate […]


  • Going beyond ‘not for profit’

    Social media in the Third Sector’s been in the spotlight at the Not For Profit Social Media Conference  #nfpsm in London this week. Steve and myself were there talking with David Wilcox. It was a conference full of friends. Steve did a keynote and Lucy Buck and Kirsty Stephenson spoke about Child’s i Foundation’s Joey’s campaign and its success using […]


  • Social brand curation: How are you doing yours?

    Brands are expanding from being labels and concepts. Today, social brands are collaborative exercises. They have cultures embedded into the core of the organisation. More of a strategic emphasis is being placed now on collaborative working capabilities, responsive, flexible organisation and identifying action potential, right through to the fingertips of customer service. And when social brands are collective experiences, […]


  • The consumer’s the connection

    Conventional ideas about distribution, once the bedrock business modelling, have been upended by the web. What happens when the customer is the connector? I enjoy Rude Health’s Morning Glory porridge, Camilla Bernard, the company’s co-founder’s, social voice, what it stands for and that the brand has a passion. Rude Health responds and joins in with social conversations. As […]